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9 avril 2018

5 Ways You Can Use Psychology to Boost Ecommerce Sales

5 Ways You Can Use Psychology to Boost Ecommerce Sales
The Blog Herald, 2018/03/27
When I was in the Canary Islands a number of years ago I learned an expensive but valuable lesson about sales as I was convinced to pay far too much for a zoom lens for my then-brand-new camera. The lesson was: they are professionals, and I am a rank amateur. The same is true of sales generally. Which is why the whole Facebook-Cambridge Analytics debate is in reality nothing new, and is, in one way or another, very widespread, as this article shows. Sales is ultimately about psychology, making you feel a need you didn't know you had, and making you willing to pay something or (in the case of elections and referenda) do something. More...

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9 avril 2018

Facebook Container Isolates Facebook From The Rest of Your Firefox Browsing

Facebook Container Isolates Facebook From The Rest of Your Firefox Browsing
Justin Pot, How-To Geek, 2018/03/27
I use Firefox to browse the web because it doesn't report back to Facebook or Google. It's not that I'm paranoid, but I don't trust businesses that collect and sell my data. It's also the same reason I don't use Facebook. But if you need to use Facebook for whatever reason, this might be an option. More...

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9 avril 2018

Redirect FB algorithms now and 4 lessons from Cambridge Analytica

Redirect FB algorithms now and 4 lessons from Cambridge Analytica
Inge de Waard, Ignatia Webs, 2018/03/27
This is a nice compendium of some of the lesser-known strands of discussion around the now-boiling debate on analytics. One strand is an "MIT research project on “How to manipulate Facebook and Twitter instead of letting them manipulate you’." Another turns the whole "correlation is not causation" argument on its head (especially relevant to discussions about PISA). More...

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9 avril 2018

Let’s stop pretending Facebook cares

Let’s stop pretending Facebook cares
Violet Blue, Engadget, 2018/03/26
Companies do a lot "to get their products embedded in our brains and part of our thinking." They want us to think of them as people, so we'll care for them, and so we'll think that they care for us. But they don't. Nowhere is this clearer than in the case of Facebook, which knew about data mining and election tampering activities as far back as 2015, but is only now doing the apology tour. More...

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9 avril 2018

Analytics on the go with Power BI

Analytics on the go with Power BI
Natalie Afshar, Australian Education IT blog, 2018/03/26
I've been involved in a Business Intelligence (BI) project for the last few months so I'm a bit more attentive to stories about BI in the ed tech press. This article is from the Microsoft publicity machine but it's a pretty good outline of how BI is being used by educators as they use "predictive analytics with Power BI to group students according to specific needs, and allow teachers to deliver lessons based on a child’s learning style." It also allows them to blend open data with school data. More...

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9 avril 2018

Style Transfer as a Service

Style Transfer as a Service
Rodrigo Castro, 2018/03/26
This was a really interesting article to read. At certain points you might have to just skip over some of the tech details (unless you really want to dig deep, which I applaud). The idea here was to offer a machine learning application as a service. The application takes regular photos and renders them in the style of some artwork (hence: 'style transfer'). More...

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9 avril 2018

25 Years of EdTech – 2000: Learning objects

25 Years of EdTech – 2000: Learning objects
Martin Weller, The Ed Techie, 2018/03/26
This is a good post outlining the history of learning objects as it developed roughly 20 years ago (hatrd to believe it has been that long!). They were a good idea, but as Weller notes, they never really took off. More...

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9 avril 2018

Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing

Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing
Doc Searls, Doc Searls Weblog, 2018/03/26
Two things are true. First: " Facebook makes money, in other words, by profiling us and then selling our attention to advertisers, political actors and others. These are Facebook’s true customers, whom it works hard to please." And second, "the same is true for the Times, along with every other publication that lives off adtech: tracking-based advertising." He then backs up this assertion with a detailed description of the tracking tools employed by news websites. More...

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9 avril 2018

Don’t Delete Facebook. Do Something About It.

Don’t Delete Facebook. Do Something About It.
Siva Vaidhyanathan, New York Times, 2018/03/26
Readers will recall I deleted Facebook a year and a half ago, citing just the sort of newsfeed manipulation we've now all come to see as harmful. If I had been able to do something about it at the time, I would have. I have spent my time since focusing on working with and developing distributed personal learning and information networks. More...

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9 avril 2018

A decade of reforms under three presidents rolls on

By Jane Marshall. Major university reforms launched by Nicolas Sarkozy after his election as president in 2007 changed the higher education landscape in France for the first time in more than 20 years.
Sarkozy had promised during his campaign that university reform would be a priority, in line with his determination to reduce state intervention and encourage initiative, and to make French universities internationally competitive. In the Shanghai university rankings at the time the highest-ranked French institution was placed 40th.
The previous university reorganisation had taken place following the nationwide student revolt in May 1968, which led to the restructuring and democratisation of the system, completed by the 1984 Savary law. More...

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