Communications people like to control things. We are far too good at our jobs to let on that we are control freaks, but it’s true. We control messaging, talking points, logistics, movements, who is in the room. We even try to control for the unexpected. While these are all important parts of doing our jobs well, especially in a crisis, sometimes we need to let go. More...
Higher ed has come a long way toward understanding the value of an inspiring institutional brand, but some senior leaders still need convincing. Here’s a compelling, authentic tool you can use to build a strong case for investing in brand marketing. More...
With a small team and limited resources, secondary research can be the key to improving your communication plans. More...
Prospective students have options. Lots and lots of options. There are more than 5,000 colleges and universities offering a staggering number of majors, minors and degree types. More...
By Paul Fain. Education spending for students of color who attend public colleges in the United States trails spending on white students by an average of more than $1,000 per year, according to a new analysis from the Center for American Progress. Nationwide, the aggregate spending gap is roughly $5 billion per year. More...
By Paul Fain. Columbia University's Vagelos College of Physicians and Surgeons this week announced that it would eliminate student loans with scholarships for all students who qualify for financial aid. Roughly half of the students who are currently enrolled at the college receive some form of aid. More...
By Paul Fain. The Adecco Group, a major temporary-staffing firm based in Switzerland, announced Monday that it will buy General Assembly, the largest skills and coding boot camp provider in the U.S. General Assembly has 20 campuses and trains employees for corporate partners, including IBM and Capital One, and also offers boot camps to low-income students in cooperation with LaGuardia Community College. More...
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