By Thomas Carey. We have seen considerable discussion in recent Inside Higher Ed articles about “Teaching Excellence”, whether at the individual or institutional levels. We know this concept can be problematic: a focus on Excellent Teaching can have negative side effects in promoting an individualistic and competitive environment. Read more...
By Michael Patrick Rutter. MOOCs in particular, brought big data and analytics to learning, and by extension, to higher education. More and more institutions now put out data, not just anecdotes, about everything: What their students are doing post graduation and their earnings; whether they enjoyed their college experience; and even how happy they are. Read more...
By Akiba Covitz. Now that the breathlessness/euphoria/panic of the early MOOC days is well behind us, let's use this shared space to figure out what our "beta" will actually look like. And by us, I mean those in higher education and the growing number of not-for-profits, for-profits, and foundations engaged in the space. Read more...
By Steven Mintz. The panic generated by MOOCs may have abated, but the challenges confronting higher education remain. Read more...
By Jim Crone, Jon Niebch and Todd A. Hitchcock. We all know that recruiting is a key part of the college admissions process. Colleges and universities develop and launch campaigns designed to attract the most promising soon-to-graduate high school students to their campuses. More...
By Deborah Maue. If you’re like me, you imagine all of the things you will get done over the summer – the long list of things you never got to during the school year. Now the cold, hard reality of mid-August sets in, as you realize you didn’t get to most of the things on the list. More...
By Rob Zinkan. Higher education marketing is frequently derided for its lack of differentiation, and the much-maligned tagline is often front and center in such critiques. Frankly, I’m tired of the constant disparaging of higher ed taglines. I don’t think it advances the conversation. More...
By Cristal Steuer. Beginning last Friday and running through August 21st, it is and will be impossible to scroll through news feeds, turn on the television, or look at our local papers, without learning of stories of Olympians who have overcome struggle and inspired a nation, those who have won gold, and those who have just missed out on a medal by .002 of a second. More...
By Jim Newberry. Campus communications professionals and lawyers must interface regularly, and often their professional interests appear to be at odds. The communications office needs to build strong relationships with the media to enhance the reputation of the institution, and often that means providing information to the public through reporters. More...
By Megan Brenn-White. Aside from creating offshore campuses or online offerings, one thing you can’t change about your university is its location. There’s no doubt that it’s easier for programs in well-known and attractive destinations to recruit international students, but changing the way you talk about your location for international audiences can also have a real impact on your recruitment results. More...
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