Incorporating inclusive language in the admissions process. More...
18 octobre 2017
18 octobre 2017
Total Marketing Spend: The Hard Questions
A corporate CMO expects to control her organization’s marketing expenditures. But universities operate differently. More...
18 octobre 2017
Content Indigestion Is a Thing
Is life coming at you too quickly to consume as much higher ed marketing content as you’d like? Let’s help each other by crowd-sourcing truisms. More...
18 octobre 2017
Meeting Demand for Response to Current Events
In our current environment of breaking news stories, there’s an increasing expectation for college leaders to quickly, definitively and publicly address significant societal issues that are igniting controversy in communities and on college campuses nationwide. More...
18 octobre 2017
Advancing the Academic Mission
Is there any better response to the public’s many doubts about higher education than to stress the value of our academic mission? The start of the academic year is a good time to make sure we’re doing everything we can to promote it. More...
18 octobre 2017
Is It Time to Say Goodbye to 'Liberal Arts?'
Letting go of the term allows us to talk about the many benefits of a liberal arts education without having to defend a misunderstood and politically loaded term. More...
18 octobre 2017
Optimistic Marketing: Reshaping the Narrative Around Higher Education
Higher ed marketers can combat the dwindling confidence in the value of higher education through strategies anchored in authentic optimism. More...
18 octobre 2017
Don't Let a Crisis Become Your Legacy
Having a clearly identified and trained team of professionals can be the difference between a full-blown crisis and a page seven story in the campus paper. More...
18 octobre 2017
Translating Your Materials for International Recruitment
When it comes to international recruitment, how much content to produce in other languages is one of the questions that comes up again and again. More...
18 octobre 2017
Want to Reach Gen Z? Look to Adult Learners
Marketing messages that resonate with both cohorts’ pragmatic, career-oriented approach to education. More...
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