By Jeanne Zaino. When students in two of the U.S.’s largest states return to campus in August they will find that the definition of what constitutes sexual assault has changed. While the change is fairly dramatic and impacts many, it has been accomplished with surprisingly little fanfare. More...
Do you want to be a student at the lobotomized university?
By Anamaria Dutceac. This is a provocative question for a post that has at its heart the desire to stir a response from the informed readers of this blog. The recent debate about trigger warnings and campus safety that originated in the United States has now reached the shores of Scandinavian academia. More...
Economics of Higher Education
By Herman Berliner. Early in my career, I had the pleasure of team teaching a course on the Economics of Higher Education with then Hofstra President Robert Payton. For an untenured Assistant Provost it was a tremendous honor and a great course to teach. We focused on the cost of higher education and we focused on the economic return to higher education. Read more...
Customer Service
By Herman Berliner. Customer service for all of us has become more of a priority. We should always focus on student satisfaction and, in my opinion, maintaining standards and maximizing student satisfaction are totally compatible. Read more...
What’s in a Name?
By Sue Cunningham. As I conclude my fourth month as president of the Council for Advancement and Support of Education, I find that I have made an important discovery: the words my colleagues around the world use to describe our shared work are not global. More...
Eight Tweets, Eight Tips
By Keri Rursch and Sam Schlouch. The 2015 College Media Conference, presented by the Council of Independent Colleges and American Association of State Colleges and Universities, recently concluded after two and a half days of panel discussions, newsroom tours and networking. More than 200 higher ed communicators gathered in Washington, D.C., for the annual conference. More...
As Audience Diversity Increases, Boost Marketing Effectiveness
By Lindsey B. Jakiel Diulus. I recently began a new position at a small community college, after spending the past seven years at research universities. Of the many differences between community colleges and other types of institutions, one that I noticed immediately was a greater diversity of constituent groups with whom I need to communicate—a challenge Mallory Wood recently wrote about for this blog. More...
Look Beyond 'Creative'
By Michael Stoner. We’ve all heard anecdotes about what smart consumers teens are. But shopping for a college is a lot different from shopping for a pair of sneakers or other consumer product. More...
Social Media Is Narrowing Our Perspectives
By Teresa Valerio Parrot. On Tuesday, Pew Research Center released a report that stated, “clear majorities of Twitter (63%) and Facebook users (63%) now say each platform serves as a source for news about events and issues outside the realm of friends and family.” This means that with the ability to like and follow based on personal interests and passions, we are narrowing our sources of news and allowing ourselves to align even more closely with those who think like we do. And neither is a good thing. More...
Integrating digital. Or not.
By Paul Redfern. We’ve devoted years of conference chatter to integrating digital into our traditional communications environments. But is it time to turn the tables and let digital take the lead. More...