Your school has thousands of loyal brand advocates just waiting to help. The time is right to enlist, engage and empower them. More...
19 juillet 2017
19 juillet 2017
Now's the Time to Strengthen Connections with Constituents
Given recent news about the decline in trust in higher education among some Americans, it's essential to keep your most important constituents close. More...
19 juillet 2017
The Future of Higher Ed PR
The practice of public relations in higher education today is very different than it was when we started our careers 25 years ago. Once upon a time, our job was to operate a “telegram office” that sent messages on demand. More...
19 juillet 2017
Getting Ready for Fall: Checklist for International Recruitment
Although “down time” isn’t really a thing for higher ed marketing and recruitment types, the summer months do afford a moment of just slightly less activity that you can immediately fill with the following checklist for international recruitment. More...
19 juillet 2017
Social Media Isn't Just One Person's Job
Just give social to the youngest member of your team. They know all about that Instasnapbook thing. And if they don’t know, they’ll figure it out. More...
19 juillet 2017
Beyond Competition: How Collaboration Helps Higher Ed
Differentiate or die. Dominate the competition. Finding ways to rise above competitors. Take market share. Improve profit margins. This is what motivates many marketer: they are desperate to shine in a sea of sameness. More...
19 juillet 2017
Five Ways Marketing Pros and Academics Should Work Together
There’s no question that successful marketing is critical to meeting institutional goals. But the path to an effective marketing campaign isn’t always smooth, especially when interacting with other college professionals who may not have a marketing background. More...
19 juillet 2017
Demonstrating Social Media’s Value and Impact
New analytics tools that can mine thousands of social media posts for patterns begin to show us how valuable engagement can be. More...
19 juillet 2017
Merging Athletic and Academic Logos
For years, we’ve seen a growing trend of universities using the same identity mark for their academic and athletic brands. It’s a bold move, and a massive undertaking, but the benefits can be well worth it. More...
19 juillet 2017
Minimizing Scope Creep in Five Easy Steps
How to align the various constituencies at your institution so you're working toward the same goal. More...
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