20 avril 2013
20 avril 2013
More degree courses 'lying empty' after tuition fees rise
Extrapolated nationally, the number of unfilled courses may be twice as high. The disclosure – in research by Times Higher Education magazine – was made despite the fact that many universities have already cut back on the number of undergraduate courses on offer to coincide with the introduction of fees of up to £9,000-a-year. Read more...
20 avril 2013
Academies and colleges can lead community change
20 avril 2013
Disability at university: see the world through my eyes
20 avril 2013
University recruitment: one fifth of students say social media doesn't work
The view of university social media as untrustworthy or irrelevant means students don't look for information there, says Justin Shaw, but used better, these channels could count.Universities still have a way to go to ensure that their social media presence is seen as a credible source of information for prospective students. Our research, conducted with online student community The Student Room, surveyed over 300 potential and current students about what information sources or channels influenced their choice of university. We found that although 65% of students use social media channels several times a day, students rated universities' social media presence as less influential and less trustworthy than more traditional sources such as prospectuses or open days. Justin Shaw is the managing director at Communications Management. Read more...
20 avril 2013
Academic writing: why no 'me' in PhD?
20 avril 2013
Research funding: 10 tips for writing a successful application
Read the eligibility rules
It's important to understand what can be funded and what can't on a particular call, says Ken Emond, head of research awards at the British Academy for the Humanities and Social Sciences. Take a hard look at the priorities of the funding body you are applying to. It is the knack of linking what you want to do, with what they want to know, adds Mel Bartley, a medical sociologist. Read more...
20 avril 2013
Goodbye vice-chancellor, hello chief executive
20 avril 2013
Philanthropic giving to UK universities: a case of onwards and upwards
While Oxford and Cambridge still attract the lion's share of donations, Kate Hunter finds reasons for sector optimism. The latest Ross-CASE survey report on higher education philanthropic giving has been making headlines in recent days. UK universities saw record levels of both philanthropic donors and new funds raised in 2011-12, despite the wider economic picture. We're not talking about a small rise. Total new funds secured jumped by 14.4% from the previous report, itself a record. The number of alumni making donations rose 5%, to almost 170,000 people, and non-alumni donors increased by 11% to almost 44,000 people. The headline figures certainly indicate that higher education philanthropy is alive and well. Read more...20 avril 2013
Enquêtes de mesure de la satisfaction client
Les enquêtes de satisfaction permettent d'obtenir deux types d'information: un baromètre de la satisfaction (mesure diachronique), utilisant une valeur moyenne ou une carte de contrôle, une analyse des contributeurs à la satisfaction pour identifier les facteurs d'influence.
* Un baromètre de la satisfaction (mesure diachronique), utilisant une valeur moyenne ou une carte de contrôle. On y adjoint souvent un histogramme des tendances regroupant quatre catégories de notes (0 à 4, 5 à 7, 8 à 9, 10); en estimant que la population de clients qui notent 8, 9 et 10 restent fidèles et que ceux qui notent de 0 à 4 risquent de passer à la concurrence, on obtient un estimateur de fidélité. De plus, cette dernière catégorie donne une idée du pourcentage de plaintes que l'on devrait normalement enregistrer; dans les activités professionnelles on évalue à un sur dix le nombre de clients insatisfaits qui se manifestent; si 15% des clients notent de 0 à 4 dans une enquête, cela correspond à un taux de plainte de 1,5% par rapport au nombre total de transactions.
* Une analyse des contributeurs à la satisfaction pour identifier les facteurs d'influence (analyse binomiale, PLS, SEM, indice de Theil).
L'utilité de ce type d'approche est de fournir un outil de modélisation et de simulation pour influencer le résultat (Si l'entreprise investit pour améliorer de 10% la qualité perçue, quel sera le changement induit dans le taux de fidélisation?).
Quand il existe des questions ouvertes, les réponses des clients font l'objet d'une analyse de contenu (fréquence de mots clés, catégorisation des réponses).
La satisfaction est le plus souvent exprimée en pourcentage de clients satisfaits.