University-Business Cooperation: Strategic partnerships for Innovation and Growth. From Dialogue to Partnership. Fifth University Business Forum, Brussels, Belgium (4-5 June 2013) The Fifth University Business Forum will take place at the Sheraton Hotel Rogier, Brussels, Belgium from 4 to 5 June, 2013. This Forum aims to provide a platform on European level for stakeholders from the worlds of business and academia; a space for dialogue, exchange of experiences and mutual learning where common concerns and objectives can be addressed and cooperation and knowledge exchange are encouraged. The Forum features high-level plenary sessions with representatives from business and higher education, and provides for four themed streams with respectively two workshops each. EUA President, Professor Maria Helena Nazaré, is due to represent EUA during the Round Table on 4 June.
Registration closes on
24 May, please visit the
European Commission or
event website for more details.
Programme
University-Business Cooperation – Entrepreneurship Entrepreneurship is important for the added value it can bring and its potential impact at a number of levels; individual, institutional, economic and, more broadly, social. Higher education institutions are ideally placed to encourage and develop entrepreneurial skills and attitudes; not only in their students but across their institutions. This also implies a closer relationship with the business and employment sector; being aware of and responding to existing needs, whilst encouraging innovative approaches and mind-sets that bring an added value to employers.
WORKSHOP 1.1: Entrepreneurial Universities in Practice - a guiding framework for self-improvement The Commission and the OECD joined forces to develop an online tool for universities interested in measuring their performance as entrepreneurial institutions across a number of different areas and competences. This is not a benchmarking tool but a means for self-evaluation via a series of questions on matters such as; governance & leadership, internationalisation, and entrepreneurship development in teaching and learning, amongst others. The tool serves as a guiding framework, generating results based on the answers given indicating the university's current position as well as providing recommendations and examples of how to improve and develop their entrepreneurial capabilities.
WORKSHOP 1.2: Bringing Ideas to Market and Society
Providing an environment that both facilitates and supports start-ups and spin-offs is one important characteristic of entrepreneurial universities. In this session we will look at some concrete examples of universities that are supporting the creation of start-ups and spin-offs and how they encourage, and engage, their staff and students in this process. Universities provide companies, public administrations and professionals, with an opportunity to draw on their knowledge, competence and research capabilities. In turn, this contributes to the innovation and competitiveness of the businesses and institutions involved and has a ripple effect within society.
WORKSHOP 2.1 Delivering results: Assessing the outcomes of educational cooperation
This session will address the rationale behind University-Business Cooperation and the expected results and impacts, from the perspective of both businesses and universities. The emphasis will be on educational areas of cooperation beyond the domain of research & development (R&D). The session will also discuss practical examples and challenges when it comes to measuring impact. The results of an on-going study contracted by the Commission will be used to discuss the motivation behind University-Business Cooperation using examples such as; joint skills strategies, curriculum design and delivery, business driven alliances, entrepreneurial initiatives, and so on.
WORKSHOP 2.2: Partnering for Change
This session will look at how working in partnership can lead to institutional and behavioural change in higher education institutions and companies. Starting from some concrete cases that will demonstrate how such change was introduced in the respective organisations, addressing questions like: what were the challenges to face, how were they overcome, what are the results, the session will aim to identify some key criteria that are required to make such change successful.
WORKSHOP 3.1: Design – a vital part of innovation
Design is one of Europe's great strengths and, in these tough times it can play a key role in boosting innovation, competitiveness and growth in the European economy. This session will present and discuss the value of integrating design elements into higher education curricula, beyond traditional art-related courses, and how this can enrich the student learning experience; providing an added dimension that contributes to a more creative and open minded skill set.
WORKSHOP 3.2: New profiles for new needs
The session will address a dynamic relationship: changes in the economy and society are sparking demand for new job profiles, skills and abilities, making the role of higher education in preparing graduates for the needs of the job market more important than ever. This session will involve relevant stakeholders, such as human resources managers, and present initiatives addressed at developing new job profiles. The session will focus on practical examples and the question of how university-business cooperation can help meet the challenge faced by the human resources of the future.
WORKSHOP 4.1: Partnerships in Action
Established in 2011, Knowledge Alliances were designed to bridge the gap between higher education and business. Knowledge Alliances are structured partnerships that bring together higher education and business on a common project tackling common challenges. The strength of this approach is the quality and commitment of the partnership and the value of true knowledge exchange and the trust this generate between the two sectors for mutually beneficial and innovative outcomes. These projects can cover any given sector and topic. In this session, business and academic representatives from the first three pilot projects – ending summer 2013 – will discuss how they developed innovative approaches to education, learning, entrepreneurship and knowledge exchange and what challenges and outcomes have resulted from their collaboration. Stakeholders and those interested in taking part in future Knowledge Alliances are invited to share their experiences and to take part in the discussion.
WORKSHOP 4.2: Massive Open Online Courses (MOOC) – Challenges and opportunites
MOOCs have received a lot of attention lately and are increasingly the subject of interest and discussion from a growing number of higher education institutions across the globe. However, the development of MOOCs is a multi-faceted issue that calls for analysis from multiple perspectives (users, platforms, companies, HEI etc.) This session will bring together some key players from Europe and the United States involved in the development of MOOCS and provide an invaluable opportunity for open and frank debate as to the potential advantages, disadvantages and challenges that MOOCs represent.

This Forum provides a platform on European level for stakeholders from the worlds of business and academia; a space for dialogue, exchange of experiences and mutual learning where common concerns and objectives can be addressed and cooperation and knowledge exchange are encouraged. This Fifth edition of the Forum builds on the achievements and knowledge gained in previous years and its main focus is on the transition from policy and theory, to implementation and practice.
The Forum features high-level plenary sessions with representatives from Business and Higher Education, and provides for four themed streams with respectively two workshops each. The parallel streams will present and discuss issues related to entrepreneurship; to change and impact; to people and innovation. The fourth stream will look at the Knowledge Alliances and at the challenges brought up by the Massive Open Online Courses.
University-business dialogue and co-operation Both higher education institutions and businesses benefit from working together; cooperation encourages the transfer and sharing of knowledge, helps to create long-term partnerships and opportunities whilst boosting students' future employment prospects. If Europe wants to lead by example in the fields of innovation and enterprise it must improve the dialogue between the Education sector and the market-place. The key to this is cooperation between Higher Education and business in order to shape the curricula and skills required for success.
There are many
examples of successful co-operation between academia and industry throughout Europe. However, the level of co-operation varies considerably between different countries, universities and academic disciplines.
News & Events * Registration is now open for the
Fifth University-Business Forum, 4th-5th of June at the Sheraton Hotel Rogier, Brussels. Follow this link to register:
http://ubforum2013.teamwork.fr/ password: NPEC.
* Click
here for the
Fifth University-Business Forum programme *
A self-assessment tool for entrepreneurial universities is currently being developed. If you would like to try out the prototype please click
here. Bear in mind this is a work in progress, the final version will be launched later this year.
Knowledge Alliances
A new project to develop cross-European partnerships and create new multi-disciplinary curricula to promote entrepreneurship within education as well as developing other transferrable skills that will meet the needs of the job market and develop Europe's greatest resource; its human capital. For more information visit our dedicated
webpage.
University - Business Forum Since 2008, the annual University-Business Forum brings higher education institutions, companies, business associations, intermediaries and public authorities together; providing them with a space in which to interact, exchange information on good practice, discuss common problems and build closer working relationships in an effort to modernise higher education with a view to meeting the real-world needs of the European job-market.
As well as the
annual Forum in Brussels, U-BC is involved in regular
thematic forums across Europe that address key themes at a more regional level.
For any comments or questions on the platform's work, please contact
University-Business-Cooperation@ec.europa.eu.
See also on the blog MEPs call for closer ties between universities and industry, University – Business Cooperation.