Reflections on #HILT2015
Organize your marketing team for fewer silos and more success
By Rachel Reuben. When it comes to organizing your marketing/communications office, there is no single model that fits all institutions. There are some best practices, but how they are deployed largely depends on factors such as institutional size, department size, institutional culture, public vs. private status, whether the department is positioned as a service or strategic unit, where the chief communications officer reports, and the institution’s strategic plan and goals. More...Creating Content Your Audiences Want
By Kevin Anselmo. Do you work for an “elite” school with “world-class” faculty? Does the school do “cutting-edge” research? If yes, is screaming out these words from our web sites and marketing collateral impacting prospective students? Before you answer, it’s worth asking yourself what these words in quotes actually mean. More...Communications Considerations for Boards
By Teresa Valerio Parrot. Earlier this week, the Association of Governing Boards for Universities and Colleges (AGB) released guidelines for the fiduciary roles and responsibilities of governing board members. More...Do You Know Your Brand Architecture?
By Joel Pattison. Brand architecture is a complex topic in higher education and one that elicits passionate responses -- every constituent group has an opinion, and they’re usually not shy about sharing. More...Ready for the Cartoon Caption Contest?
Inside Higher Ed's monthly Cartoon Caption Contest gives you three ways to participate, depending on your level of creativity.
The cleverest among you should submit your captions for the latest creation of Matthew Henry Hall, which this month has a workplace frustration theme.
If that's not your style, you can vote for your favorite from among the three finalists for last month's cartoon chosen by our panel of judges. Read more...
Gauging Climate for Non-Tenure-Track Faculty
Lots of departments want to know what they’re doing right for non-tenure-track faculty members, what they can do better and how that climate affects student learning. But how to measure it. Read more...
Michigan Fails to Keep Promise to Native Americans
More than 80 years ago, the state of Michigan promised Native American tribes that if they would give up land Central Michigan University needed to expand, Native American students would forever attend public colleges in the state free. But as The Detroit News reported, the state has not been providing nearly enough money to keep its promise. Read more...
Court: Sex With Co-Worker Not University Job Duty
An Oregon appeals court has rejected an appeal from a former Eastern Oregon University administrator who wants the state to pay his costs defending himself from a suit he won that accused him of raping a co-worker at a conference they attended for work, The Oregonian reported. Read more...