Organize your marketing team for fewer silos and more success

By Rachel Reuben. When it comes to organizing your marketing/communications office, there is no single model that fits all institutions. There are some best practices, but how they are deployed largely depends on factors such as institutional size, department size, institutional culture, public vs. private status, whether the department is positioned as a service or strategic unit, where the chief communications officer reports, and the institution’s strategic plan and goals. More...