By Alex Budnitz. Now that you have an understanding of the process to create a compelling brand, have gotten calibrated through thoughtful research, and have developed resonant messaging, you’re ready to turn an eye to design. More...
17 mars 2017
17 mars 2017
Promoting Study Abroad Using Your Existing Digital Platforms
By Megan Brenn-White. Pitching your institution’s international opportunities to current students and prospects demands a clear understanding of the audiences, but doesn’t require huge budgets. More...
17 mars 2017
Measuring ROI of a Website Redesign
By Michael Stoner. Yes, university website redesigns get results -- though some important ones are difficult to quantify. More...
17 mars 2017
Get Ready Now for the Next Campus Crisis in the Trump Era
By David Baker. Defining a crisis-management protocol to cope with the president’s leadership style is critical. More...
17 mars 2017
Words and Walls
By David Baker. A number of years ago, when I was a boy visiting my grandmother in West Berlin, I escaped from the apartment. I loved my grandmother, but an eight-year-old can only stand so many hours of lace doilies and plumb cake. More...
17 mars 2017
Building a Better Budget
By Minesh Parikh. Budget season is upon us. At colleges and universities nationwide, intensive planning is taking place for Fiscal Year (FY) 2018, with repercussions that will have a profound impact on marketers’ abilities to set ambitious goals—and then achieve them. More...
17 mars 2017
Four Ideas to Implement Today on Social Media
By Paul Redfern. Given the critical nature that social media plays in our relationships with key audiences, we should all be scanning each other’s posts and popular enterprises outside of higher ed for ideas and inspiration. More...
17 mars 2017
Meaningful Messaging
By Meg Fowler Tripp. Once you’ve done your research and synthesized what you’ve learned, it’s time to put that knowledge to work: you’re ready to develop a messaging framework that will help you become known for what you want to be known for. More...
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