Formation Continue du Supérieur

10 avril 2016

Enseignement supérieur : « Arrêtez de penser produits, pensez marque ! »

Blog Educpros de Jean-François Fiorina. Entretien avec Edouard Gassin, dirigeant de Campus Com (Nantes, Paris), agence conseil en communication spécialisée dans le secteur de l’enseignement supérieur. Créée en 2008, Campus Com accompagne depuis, stratégie et actions de communication d’une quarantaine d’établissements (universités, écoles et centres de recherche). Suite de l'article...

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6 avril 2016

A Systematic Analysis and Synthesis of the Empirical MOOC Literature Published in 2013–2015

A deluge of empirical research became available on MOOCs in 2013–2015 and this research is available in disparate sources. This paper addresses a number of gaps in the scholarly understanding of MOOCs and presents a comprehensive picture of the literature by examining the geographic distribution, publication outlets, citations, data collection and analysis methods, and research strands of empirical research focusing on MOOCs during this time period. More...

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5 avril 2016

MOOC integration into secondary school courses

We investigated how high school students taking a university preparatory economics course would engage with the learning and assessment components of a Behavioural Economics MOOC that was integrated into their school-based course. Students were divided into two groups, MOOC-only, with no teacher support, and blended-mode, with weekly tutorials. MOOC only students scored slightly lower on a teacher designed knowledge test but scored slightly higher in a MOOC test. More...

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4 avril 2016

Marketing “Free Tuition”

By Alex Usher. The Ontario reform, as you will recall, was a shuffling of money rather than an infusion of one (note: some of the shuffling was federal shuffling, not provincial shuffling – that is, the provincial changes are predicated on the feds making changes in today’s budget. More...

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2 avril 2016

Marketing Online Education Today: A Look At Strategy

By Mike King - EvoLLLution. Higher education marketers today must be strategic about their efforts, using data to define positive and negative efforts and working to create an experience for students that matches what they have become used to outside the academy. More...

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2 avril 2016

Marketing Online Education Today: A Look At Tactics

By Emily McInerney - EvoLLLution. By developing a community environment for students, both online and offline, marketers can help to strengthen students’ experience and develop a bond that starts long before enrollment and lasts long after graduation. More...

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28 mars 2016

5 International Marketing Lessons for Domestic Recruitment

By Megan Brenn-White. After years of focusing exclusively on international marketing and recruitment for universities and higher ed organizations, I’ve started getting involved with more domestic projects. More...

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28 mars 2016

Sales vs. Marketing in Higher Ed

By Deborah Maue. In a typical business organization, the relationship between the “sales” function and the “marketing” function is stormy, and often includes the following tensions:
What’s more important — long-term brand-building or short-term sales growth?
Who controls the message?
Who controls the budget?
In higher ed, this “sales vs. marketing” tension often exists between the Marketing and Enrollment Management offices. More...

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17 mars 2016

Lorraine : l’Université s’affiche sur les étuis de baguettes

Par Ghislain Utard. Et hop, une baguette bien chaude achetée au coin de la rue : voilà pour la nourriture terrestre. Quant à la nourriture intellectuelle, si elle n’est pas dans la mie de pain ni la croûte, le sachet en papier vous indique le chemin à suivre : les portes ouvertes de l’Université de Lorraine. Dont le prochain épisode aura lieu ce 5 mars, notamment à Nancy, avec l’École d’ingénieurs en génie des matériaux (EEIGM), l’École en génie des systèmes et de l’innovation (ENSGSI), l’École des sciences et technologies de l’ingénieur (ESSTIN) et TELECOM Nancy. Voir l'article...

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27 février 2016

Journal editors’ study claims rivals published ‘marketing trials’

By David Matthews. BMJ editor in chief raises alarm over drug trial research funded and often controlled by manufacturers themselves. More...

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