By Deborah Maue. Having a great team starts with hiring great people, and consistently hiring good people requires a rigorous, objective evaluation process that’s focused on experience and competencies, and removes as much bias as possible. More...
By Ken Pasternak. A decade ago, few universities thought strategically about their brand. Now, as the market for academic talent, funding, and recognition heats up, the need has become acute. More...
Blog Educpros de Gilbert Azoulay. Les experts marketing aujourd’hui sont constamment inondés de nouveaux canaux, de nouveaux outils et de nouvelles innovations. Suivre les nouvelles tendances, sinon les devancer dans cette industrie en constante évolution, est essentiel pour des marques qui veulent réussir dans l’environnement concurrentiel actuel. Voir l'article...
By Melissa Lopez. The best way to reach Millennial students and see an immediate impact is to stop making these big digital marketing mistakes. More...
By Karine Joly. How would you rate the digital marketing analytics process at your institution? Is marketing measurement all squared away? If I had to guess your answer, I’d say probably not. More...
By Alex Budnitz. Now that you have an understanding of the process to create a compelling brand, have gotten calibrated through thoughtful research, and have developed resonant messaging, you’re ready to turn an eye to design. More...
By Megan Brenn-White. Pitching your institution’s international opportunities to current students and prospects demands a clear understanding of the audiences, but doesn’t require huge budgets. More...
By Meg Fowler Tripp. Once you’ve done your research and synthesized what you’ve learned, it’s time to put that knowledge to work: you’re ready to develop a messaging framework that will help you become known for what you want to be known for. More...
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