By Jeff Fanter - EvoLLLution. Today’s community colleges are working hard to shake off the misconceptions that paint their institutions by delivering on students’ academic expectations while providing a strong customer experience. More...
By Jamie Kelly. Nearly every time I have an audience, they hear my version of the 10:90 Rule. It goes like this: Invest 10% of your annual marketing budget in market research to improve the chances of the other 90% maximizing your marketing return-on-investment (mROI). More...By Paul Richlovsky. In a recent interview with Marketo and Mashable, Chris M. Kormis, CMO of Georgetown University’s McDonough School of Business, named what she thought were the biggest trends in higher education marketing. More...
By David Matthews. Nutrition research risks turning into a branch of marketing for food and drink companies, a leading critic of corporate sponsored science has warned. More...
By Teresa Valerio Parrot. When the Call to Action blog launched last year, I stated our desire to hear from our colleagues and those with insights on, or criticism of, marketing and communications in higher education. That still stands. More...By Megan Brenn-White. If recruiting more international students is becoming a priority for your institution (and where isn’t it?), understanding how global prospects will interact with your website is critical to improving results. More...
By Kellie Woodhouse. The University of Oregon is scaling back a multimillion-dollar branding campaign, much to the delight of faculty members. Read more...
By W. Kent Barnds. For the last 15 years, I’ve been directly involved in marketing for small colleges. While my primary focus is admissions marketing, I am frequently involved in other marketing activities on my campus — such as developing institutional positioning, redesigning websites and other marketing materials, and promoting individual departments and programs. More...
Par Amandine Ascensio. Développer sa marque personnelle est une tendance qui fait flores. Les coachs en développement personnel se saisissent de ce concept des années 2000, qui applique les techniques du marketing et de la communication à l’humain. Le but ? Elaborer, affiner ou développer un projet professionnel. Voir l'article...
By Stefanie Botelho. Enrollment marketing continues to be a hot topic in higher ed as many institutions experience increased competition for a shrinking applicant pool and pressure to achieve ever-higher enrollment targets. More...
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