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12 février 2015

Depuis six mois, l’université d'Orléans fait sa promo en vendant des produits dérivés

https://lh6.googleusercontent.com/-LThMZNiHL1Y/AAAAAAAAAAI/AAAAAAAAAB0/3BWk-dzX3F8/photo.jpg?sz=104Par Lilian Maurin. Après les marques de composantes et le logo universitaire, le « Be Unique Be Original Be UO », arrivé en septembre, habille thermos, sacoches, vestes, etc. , entre autres.
Fin janvier, la page de l'université annonce ses nouveaux « goodies », les thermos « Be Unique Be Original Be UO ». Deux capitales pour « Université d'Orléans » bien sûr… Et 8 € demandés pour acquérir les derniers « objets dérivés » d'une vaste collection.
Mais où se trouve la boutique ? Éphémère le lendemain de l'annonce (au RU Le Lac), elle est permanente au 1er étage du château de la présidence.
« Since 1306 »
Bienvenue dans la caverne aux « goodies », où des placards regorgent de cravates, parapluies, clés USB, stylos, mugs, porte-clés, power bank (batterie de secours), sets de crayons, etc. Tous marqués du fameux sigle « Be UO ».
Contacts : boutique@univ-orleans.fr Page catalogue depuis le site de l'université ( www.univ-orleans.fr\universite\boutique-uo). Voir l'article...

8 février 2015

Higher Education Options Respond To Market Demands

By . If terms like MOOCs, nanodegrees and digital badges befuddle you, you're not alone. As tech improves and tuition soars, higher education is transforming big time.
Ryan Craig, who wrote "College Disrupted," says that schools are responding to market demand. Read More...

2 février 2015

How Schools Can Use Data to Make More Effective Marketing Investments

The EvoLLLutionBy  - EvoLLLution. Everyone in higher education marketing is familiar with the numbers—sometimes all too familiar. According to a survey by the Chronicle of Higher Education, almost half of all higher education institutions have seen declining enrollments. More...

17 janvier 2015

Digital marketing campaigns are taking off quickly among student recruitment professionals

By Rosanna Tamburri. The ability to measure results from digital campaigns is pushing universities in a new direction.
In November, Victoria-based Royal Roads University ran a campaign that used Google Glass, the high-tech glasses designed by the Internet search engine, and a GoPro video camera to allow prospective students to virtually sit in on lectures, take a tour of the campus, and participate in Q&A sessions with faculty members – all in real time. More...

12 novembre 2014

Are you sending students too much marketing content?

University Business LogoBy Troy Burk. The students you’re trying to reach today have grown up in a world in which nearly everything was an advertisement. When they were still in diapers they were bombarded with cartoon characters aggressively hawking sugar-laced cereals, and as they’ve grown older, the commercials, emails, texts, pop-ups and social posts crowding their view have only increased in volume. More...

4 octobre 2014

Estate of ‘the Duke’ Loses Trademark Lawsuit Against Duke U.

http://chronicle.com/img/photos/biz/Ticker%20revised%20round%2045.gifBy . A federal judge in California has dismissed a lawsuit, filed by the estate of the late actor John Wayne, that asked for approval to use the name “Duke” to market certain alcoholic beverages, the Associated Press reports. More...

4 octobre 2014

Maths marketing: why modern ad agencies need mathletes

http://static.guim.co.uk/static/c55907932af8ee96c21b7d89a9ebeedb4602fbbf/common/images/logos/the-guardian/news.gifBy Ernie Capobianco. Advertising has changed from an industry governed by hunches to one of data-driven precision – and the driver is maths. When you think of an advertising career, you might envision Mad Men’s Don Draper and his agency cohorts brainstorming brilliant ideas for TV commercials and print ads. It’s definitely an image that conjures up anything but numbers, figures and equations. More...

28 septembre 2014

The Ice Bucket Challenge and Other Phenomena: Four Ways Higher Ed Marketers Can Leverage Different Disciplines (Part 2)

The EvoLLLutionBy  - EvoLLLution. Understanding how our minds work can be a critical factor in the success of a marketing or branding campaign. The growing popularity about the connection between marketing and neuroscience has resulted in the creation of a new field called neuromarketing. A simple understanding of how our minds respond to marketing stimuli can provide a huge potential for marketers to understand consumer behavior and decision making in ways never before explored. More...

31 août 2014

Understanding Your Customer: What Higher Ed Can Learn from Febreze

The EvoLLLutionBy  - EvoLLLution. A few years ago, The New York Times ran an in-depth story that analyzed how companies were trying to market their products in ways that built upon consumer behavior because, the logic goes, “once consumers’ shopping habits are ingrained, it’s incredibly difficult to change them.”[1] A key example in the article is Febreze, originally marketed by Proctor & Gamble in 1998 as an odorless spray that eliminated bad smells. Febreze was initially deemed a marketing misfire that failed to build upon established “habit loops” of consumers. In follow-up tests, P&G found consumers had become so used to the odors within their own homes that they saw no value in changing their cleaning routine. More...

17 août 2014

15 facts about the modern college student

eCampus NewsBy Meris Stansbury - . In what some would consider a dramatic shift in the way colleges and universities now consider potential students, part of the modern marketing strategy [recruiting], as well as keeping students happy [retention], is in knowing what makes today’s incoming students ‘tick.’ And according to new data, it’s all about the technology. More...

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