Par Stéphane Diebold. Dans un monde d’infobésité, où l’information écrase la valeur des choses, les personnes se trouvent prises dans le besoin de visibilité. Se faire remarquer, marquer, marketer pour être identifiable et construire des opportunités. Le professional branding est un outil au service des entreprises pour permettre à ses collaborateurs d’écrire leur talent. Voir l'article...

By Nicole Foerschler Horn - EvoLLLution. As a consumer, when you think of an exceptional business, you typically think of a company that excels at one of three value propositions: operational excellence, product leadership or customer intimacy. More...

By Mike King - EvoLLLution. Today’s students are looking for more than just a financial return on investment from their tuition dollars; they’re looking for a great customer experience that will add value. More...

By Chuck Green. Sprucing up a campus building’s interiors need not involve buying loads of new furniture.
Just ask officials at Georgetown University. The institution recently refinished and reupholstered a variety of public space furniture in Alumni Square, an apartment complex on the Washington, D.C. campus. More...

By Kimberly R. Cline. Branding may have historically been considered too commercial an endeavor for higher ed, but this mindset has clearly evolved. It’s no longer a question of whether a college should brand itself, but of how it can create an accurate embodiment of its mission and student experience.
Branding a university is fundamentally different than branding a product. More...