As colleges and universities face an increasingly competitive market, many are turning to create solutions when it comes to branding their campus image. More...
16 décembre 2015
15 décembre 2015
Clarity for All: Every Written Word Represents Your Brand
By Deborah Bosley. Per ISO/IEC 27002, in order to achieve and maintain appropriate protection of university assets, all assets should be accounted for and have a nominated owner. The implementation of controls and responsibilities may be delegated by the owner as appropriate; however, the owner remains ultimately responsible for asset protection. More...15 décembre 2015
The Irony of Higher Ed Marketing
By Eric Sickler. In my travels to campuses across the nation, I'm regularly reminded of a chronic, ironic reality: higher ed marketing success is usually compromised by a lack of the same three foundational educational elements that form the bedrock of what we're committed to helping our students acquire. More...18 novembre 2015
Marketing in Higher Education: The 4 P’s Model
By Deborah Maue. In higher ed institutions, the role of marketing can be fuzzy.We typically say that marketing is responsible for elevating the position and prominence of the institution. More...
3 novembre 2015
Marketing the Coolest Content on Your Campus May Pay Off
By Michael Stoner. The Content Marketing Institute has a number of definitions but I like this one: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” More...24 octobre 2015
Do International Students Need Special Marketing Materials?
By Megan Brenn-White. The answer must be no, right? Wouldn’t creating special marketing just for international students imply that we’re somehow not a truly global institution?It’s not just a theoretical issue. More...
21 octobre 2015
LinkedIn Cozies Up to Higher Ed Marketers
By Elizabeth Woyke. In the middle of LinkedIn’s Education Connect event last week, the company flashed a message across a big screen. It read: “We are committed to higher education and investing in its future.”
It’s a message the professional networking site has spent the past 10 months preparing to deliver. It did so in-person at a New York City event that attracted more than 125 attendees, most of whom were higher education marketers. More...
25 septembre 2015
Destination marketing for the education sector
By Rachel Sandison. Destination marketing has long existed for the tourism industry with bureaus created to promote towns, cities or regions to potential visitors by articulating the values and competitive attributes of the area. But what about burgeoning education sectors? A key component of education marketing is the city, with the terminology ‘town and gown’ prevalent in the mission statements of many universities. More...
21 septembre 2015
Customer Service Is Not A Four-Letter Word ...
By Deborah Maue. "Customer service" can be a four-letter word on campus. We don't like to think of prospective students and their parents as potential customers, because the educational experience we offer is far more complicated than a typical consumer product or service. More...
8 septembre 2015
Applying Microeconomic Theory to Marketing Practice
By Eric Sickler. Have you ever employed the concept of “opportunity cost” to make a compelling marketing argument? As a refresher from your undergrad microeconomics days, opportunity cost is the loss of potential gain from other alternatives when one alternative is chosen. More.../https%3A%2F%2Fprofilepics.canalblog.com%2Fprofilepics%2F1%2F0%2F1076071.jpg)