LinkedIn Cozies Up to Higher Ed Marketers

By Elizabeth Woyke. In the middle of LinkedIn’s Education Connect event last week, the company flashed a message across a big screen. It read: “We are committed to higher education and investing in its future.”
It’s a message the professional networking site has spent the past 10 months preparing to deliver. It did so in-person at a New York City event that attracted more than 125 attendees, most of whom were higher education marketers. More...