By Stefanie Botelho. Your school needs content marketing. In fact, it relies on it. It has done it for years; it’s just never had a name before. More...
6 septembre 2015
5 septembre 2015
Les métiers du marketing digital, nouveau référentiel de l'Apec
Ce document présente les principaux emplois cadres et leurs évolutions récentes. Une douzaine de métiers y sont décryptés.
Le marketing digital apparu ces dernières années désigne l'ensemble des techniques marketing qui utilisent les supports et canaux digitaux et le traitement de données (big data). Voir l'article...
30 août 2015
Working With Your Advisory Board
By Paul Redfern. Advisory councils and boards come with the territory for chief marketing officers. They are key constituents and some of your best brand ambassadors. Even when they may be your sharpest critics, your board members are your institution’s true believers. A CMO should seek — and welcome — the opportunity to interact with them. More...24 août 2015
Marketing as strategy – Part two
By Margaret Andrews. In the first instalment of Marketing as strategy (Part one), I mentioned “it all starts with research – some internal, some external, some primary, some secondary, some qualitative and some quantitative”. Read more...
20 août 2015
Consommation mobile : clés et enjeux marketing
Obtenez les clés du marketing mobile et découvrez comment les marques utilisent ces tendances pour se glisser dans nos poches ? Nos habitudes de consommation ont profondément changé avec l’utilisation massive des Smartphones et des tablettes. Il s’agit d’un tournant majeur qui impacte les entreprises comme le quotidien des particuliers. More...
16 août 2015
Organize your marketing team for fewer silos and more success
By Rachel Reuben. When it comes to organizing your marketing/communications office, there is no single model that fits all institutions. There are some best practices, but how they are deployed largely depends on factors such as institutional size, department size, institutional culture, public vs. private status, whether the department is positioned as a service or strategic unit, where the chief communications officer reports, and the institution’s strategic plan and goals. More...16 août 2015
Do You Know Your Brand Architecture?
By Joel Pattison. Brand architecture is a complex topic in higher education and one that elicits passionate responses -- every constituent group has an opinion, and they’re usually not shy about sharing. More...6 août 2015
D2L Again Misusing Academic Data For Brightspace Marketing Claims
By Phil Hill. Update 7/23: Read this blog post for D2L admission of mistakes and changes to claims.At this point I’d say that we have established a pattern of behavior.
Michael and I have been quite critical of D2L and their pattern of marketing behavior that is misleading and harmful to the ed tech community. Read more...
3 août 2015
6 Rules for a Highly Effective Marketing Team
By Deborah Maue. One of my top priorities in my new role at Columbia College Chicago is to build a highly effective marketing organization. This means creating the right structure with the right roles, and then finding the right people to fill those roles. More...28 juillet 2015
Marketing – The importance of strategy
By Margaret Andrews. I’m often surprised, when looking at university and business school websites and promotional materials, how if you scratch out the name of the institution, it can be difficult to know which one you are reading about. Read more...
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