The Ice Bucket Challenge and Other Phenomena: Four Ways Higher Ed Marketers Can Leverage Different Disciplines (Part 2)

By Ramendra Singh - EvoLLLution. Understanding how our minds work can be a critical factor in the success of a marketing or branding campaign. The growing popularity about the connection between marketing and neuroscience has resulted in the creation of a new field called neuromarketing. A simple understanding of how our minds respond to marketing stimuli can provide a huge potential for marketers to understand consumer behavior and decision making in ways never before explored. More...