Digital marketing campaigns are taking off quickly among student recruitment professionals

By Rosanna Tamburri. The ability to measure results from digital campaigns is pushing universities in a new direction.
In November, Victoria-based Royal Roads University ran a campaign that used Google Glass, the high-tech glasses designed by the Internet search engine, and a GoPro video camera to allow prospective students to virtually sit in on lectures, take a tour of the campus, and participate in Q&A sessions with faculty members – all in real time. More...