By Jim Crone, Jon Niebch and Todd A. Hitchcock. We all know that recruiting is a key part of the college admissions process. Colleges and universities develop and launch campaigns designed to attract the most promising soon-to-graduate high school students to their campuses. More...
By Michael Stoner. How do you build a brand that can last? Many attributes characterize long-lasting brands, but one good indication that you have a sustainable brand is when it can transcend a change in CEO and/or CMO. More...
By Tim Jones. It feels good to agree when someone asks for your help with a project or marketing initiative. When you say yes, you fill coworkers with joy, relief, and a sense that their request is valuable. At the same time, you get to be the agreeable, collaborative, easy-to-work with, always-willing to-help colleague who never causes conflict. Sometimes, that’s the perfect outcome. Everyone wins. More...
By Michael Stoner. A recent report -- The Eighth Annual Social Media Marketing Industry Report from Social Media Examiner -- reveals much about how business marketers use social media. More...
By Eric Sickler. I'm a musician. After hearing me play, some may argue that claim. But as someone who finds joy, satisfaction, artistic expression and occasional cash through music, I often find myself thinking about making great music as a metaphor for doing great marketing. More...
Higher Ed Tech News and Research ~ Ray Schroeder, editor. eCampus News lays out three strategies to promote a successful branding campaign; digital archives and delivery systems are key for schools that want to expanding quality branding in recruitment, retention and community outreach. More...
By Andrew Barbour. A North Carolina school is using an online promotional tool to tout its students’ successes to family, news outlets, and potential employers. Brand building is an added benefit. More...
By Bob McDonald. In order to survive and thrive in today’s oft-cutthroat student admissions competition, creating a visual identity for your academic institution should beabout more than simply adopting a few generic best practices for campus outreach and communications. More...
The TEF will allow institutions that do well in attracting students from poorer backgrounds to charge more, but this rise in the cost of university could have the perverse, and surely unintended, consequence of putting off the very students that the proposal is supposed to be helping. More...
By Meg Fowler Tripp. The pressure is on for college admissions and marketing departments to stand out from the crowd of options prospective students have today. If your numbers aren’t where they need to be, the temptation to pull out the bells and whistles can be strong. More...
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