By Eric Sickler. Is marketing proficiency the greatest service you and your team can provide your school? Or should you also challenge yourselves to a more profound standard. More...
18 février 2017
30 janvier 2017
How university marketing is evolving post-Brexit
By . The high price tag of education, fierce competition within the sector and the Brexit vote have combined to mean universities need to work harder than ever to attract Gen Z students. More...
25 janvier 2017
Keeping Your Brand Campaign Fresh
By Kristi Eaves-McLennan. Increasingly, colleges and universities are developing and launching branding campaigns to stand out in a crowded marketplace, change perceptions, and ultimately, attract more resources to the institution. A 2015 survey of marketing leaders indicated that three quarters had recently overseen a brand strategy project. More...
29 décembre 2016
Synchronized for success
Submitted by Stefanie Botelho. Communications and marketing professionals in community colleges are responsible for all kinds of communications: internal and external, digital and traditional, curriculum and continuing education, and more. More...
29 décembre 2016
Make a Gift, Build a Brand (Internally)
By Rob Zinkan. For a university’s brand strategy to be focused, authentic, compelling, differentiating, and enduring, it must be built from the inside out. Faculty and staff are both creators and consumers of the institutional brand, and they should be an essential part of any brand development process. More...
18 décembre 2016
New stream of market intelligence
Submitted by Stefanie Botelho. The American International Recruitment Council (AIRC), a provider of independent certification of recruitment agencies, and StudentMarketing, a global market intelligence and strategic development company, have signed a 3-year Memorandum of Understanding (MoU) to become strategic partners. More...
18 décembre 2016
Digital marketing trends for higher ed in 2017
By Karine Joly. Higher ed marketing leaders have to master the art of blending powerful and personalized customer experiences with the science of measuring and optimizing the impact of their initiatives. More...
7 décembre 2016
Institutional branding crucial, says Australian VC, after viral video success
By Sara Custer. After a video reflecting the journey of a South-Sudanese refugee from child solider to a Western Sydney University graduate went viral last year, vice-chancellor Barney Glover has argued that sophisticated branding campaigns are now fundamental for universities to stand out in the increasingly competitive global higher education landscape. More...
7 décembre 2016
US: new partners, business model for Bridge
By Sara Custer. Bridge Education Group has announced three new university partnerships in the US. The Denver-based pathway provider has also unveiled a new business model that extends marketing and recruitment services to university partners. More...
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