By Robert Williams. George Mason University’s law school recently underwent a name change. But due to an unfortunate acronym, it was quickly slated for yet another change. More...By Sean Carton. What are colleges and universities actually selling? 
Campus France, la marque de l’enseignement supérieur français à l’étranger 
By Stephen Downes - Stephen's Web. The Social Cost of Bad Online Marketing
Alexandra Samuel, Harvard Business Revew, 2016/04/20
I would probably lump 'bad online learning content' into the same category. Here's the issue: As Lyons puts it, marketers "took the Internet, one of the most wonderful and profound inventions of all time, and polluted it with advertising and turned it into a way to sell stuff." This is true of roughly 90 percent of the stuff I read for this newsletter every day. More...
By Kevin Anselmo. It is a crowded content space out there. Attention spans are limited and people are busy. So, consider this: Podcasting is the only form of content that can be consumed while an individual is doing other activities. More...By Kelly Ruoff. “Brand management” is a simple phrase that obscures a great deal of complexity. Why is brand management so complicated? In part, because brand is what you stand for in the minds of the people you wish to reach, influence, and move to action. More...By Kelly Ruoff. Villanova beat North Carolina in the final seconds of the NCAA Championship last week with a game-winning three-pointer. The shot was only made possible by a game-winning assist, which coincidentally is something that I’ve been thinking about. More...By Rob Zinkan. There is no surefire formula for a marketing team to follow that guarantees success in creating content that has the likelihood of going viral. Admittedly, a huge part of the recipe is often luck. More...
By Matt Reed. I had a chance to speak to a community group recently, and was quickly reminded that community college serves many purposes. Several of the members were very interested in community college as a fallback option for a grandkid who partied a little too hard in his freshman year at Nameless University. More...
By Alia Wong. When the U.S. News & World Report rankings were first published in 1983, they equipped students with what had previously seemed to be top-secret information about colleges and universities. They highlighted the practical role of higher education—something in which students (and their families) were investing to improve their lives. More...
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