By Anton Crace. For marketers, this is an ideal sale. Brand loyalty and word of mouth are two of the most powerful marketing tools available to any business and education players in both Australia and the US, which offers a similar short-term working visa, understand this. More...
By Rob Zinkan. Should higher ed move beyond the branded house versus house of brands discussion and develop its own framework for brand architecture. More...
By Paul Redfern. I recently read a report from Google about micro-moments in the digital world. Of course this concept is not new; the business world has been talking about it for close to two years. But I have yet to see it applied to higher education. More...
By Krystal Putman-Garcia. How to grow your online brand and generate offline results for success in campus branding. More...
By John Meagle. For the marketing and student recruitment team, the renaming was an opportunity to build awareness of the distinctive experience our institution offers career-oriented students. More...
By Megan Brenn-White. Individual programs that want more international students can ‘globalize’ their marketing and recruitment. More...
By Seth Odell. The legitimacy of an institution of higher education rests on the legitimacy of its brand -- right? Well, not exactly. More...
By Sue Sorensen. As a student, I was pleased to be part of a school where we at least allegedly strived to serve each other and society. More...
By . Universities are becoming increasingly aware of the need to manage their brand across diverse departments, programmes, and divisions. More and more, there are written guidelines governing how to use the logo, fonts, or colours, but the words themselves often fall through the cracks. More...
/https%3A%2F%2Fprofilepics.canalblog.com%2Fprofilepics%2F1%2F0%2F1076071.jpg)
