Sales vs. Marketing in Higher Ed

By Deborah Maue. In a typical business organization, the relationship between the “sales” function and the “marketing” function is stormy, and often includes the following tensions:
What’s more important — long-term brand-building or short-term sales growth?
Who controls the message?
Who controls the budget?
In higher ed, this “sales vs. marketing” tension often exists between the Marketing and Enrollment Management offices. More...