By Dan Sommer - EvoLLLution. One of the most notable changes among education marketers is the return of high-quality email marketing. While the rise of social other emerging media caused many marketers to de-prioritize email in the marketing mix, email is in fact a channel that can consistently deliver high-quality prospects, especially with branded campaigns that are consistent with overall university messaging. More...
By John MacDonald - EvoLLLution. Differentiating factors for an institution can be as simple as the people, technology and flexibility it offers, but those elements can have a significant impact on student experience and institutional reputation. More...
By Geraldine de Berly - EvoLLLution. The teaching of English in a systematic fashion began with Berlitz in 1890 and, within a decade, there were Berlitz Schools in 16 European countries, and then offshoots (instructors mostly) of Berlitz started their own schools. Universities’ extension units began offering English as a Foreign Language programs, such as Columbia University Extension in 1911. Standalone English language teaching divisions came into existence around 1941, initially providing instruction to graduate students and professionals. More...
By Daniel Scherotter - EvoLLLution. Driving the national completion rate begins before enrollment. It’s critical for students to have a consumer’s mindset when they are deciding on their postsecondary pathway. More...
By Dustin Worsley - EvoLLLution. Shifting gears to serve non-traditional students requires institutional administrators to understand and respond to the specific needs of adults. More...
By Anthony Campisi - EvoLLLution. As funding for colleges and universities continues to decline, it’s becoming increasingly important for institutions to enhance their relationships with alumni. According to the Center on Budget and Policy Priorities, while most states have begun to restore some of the post-recession cuts made to higher education, funding remains well below pre-recession levels. More...
By Carolyn Callaghan - EvoLLLution. Strategically approaching the adult student marketplace by targeting high-success prospects and sharing messages they want to hear will make a big impact on growing adult enrollments. More...
By Timothy Fournier - EvoLLLution. Changing demographics, increasing price competition, rising student debt, shrinking state funding and questions related both to graduates’ job prospects and the market relevance of certain degree programs are fundamentally changing the nature of enrollment operations at many colleges and universities. More...
By Michael Moyes - EvoLLLution. When Massive Open Online Courses burst onto the scene in 2012, there was a great deal of excitement around the capacity for these offerings to transform the higher education space. While they have been successful in creating access to higher education for underserved populations, many administrators saw an opportunity to both deliver high-quality programming to students they may never have reached and to encourage these students to also enroll in online credit-bearing programs offered by the institution. More...
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