By Roberto Santizo. Trademark licensing is big business for big universities. The International Licensing Industry Merchandisers Association estimates collegiate licensing programs raked in $209 million in 2015. More...
25 mai 2017
23 mai 2017
How Marketing and Institutional Advancement Should Work Together
By Kristi Eaves-McLennan. A popular reporting model for marketing and communications offices, especially those at smaller institutions, has been to report to the vice president in charge of fundraising. More...
23 mai 2017
Mobilizing Effective Brand Ambassadors
By Roger Sametz. If you’ve followed the last seven posts in this series on brand-building for academia, you’ve learned about the importance of managing your brand with intent; gained an understanding of how research drives informed decisions; crafted messaging that resonates with your different constituencies; developed a visual toolbox that will differentiate; made strategic choices around methods and materials; mapped out a holistic digital strategy; and have begun to build your brand mosaic. More...
21 mai 2017
Don’t Use Our Brand
By Jeremy Bauer-Wolf. Free speech advocates said in interviews they believe wholehearted support for athletes’ First Amendment rights would actually boost LSU’s image, especially at a time when free expression has been hotly debated on college campuses. More...
20 mai 2017
How Far Is Too Far in Admissions Marketing?
By Scott Jaschik. Experts consider how colleges can differentiate themselves from their competitors -- without trash-talking. More...
20 mai 2017
DeVry to Rebrand as Adtalem Global Education
By Andrew Kreighbaum. DeVry Education Group is seeking to change its name to Adtalem Global Education Inc., it revealed to shareholders in an SEC filing. The filing asks shareholders to vote in favor of the name change ahead of a May 22 shareholder meeting at the company's headquarters. More...
30 avril 2017
Marque employeur : comment construire une stratégie de contenus RH ?
Par Caroline Vincelet. Les meilleurs experts vous le répètent : ce n’est pas en diffusant simplement des offres d’emploi que vous allez attirer les meilleurs éléments et vous démarquer des autres entreprises de votre marché. Voir l'article...29 avril 2017
What B2B marketing can teach you about PPC in higher ed
Submitted by Stefanie Botelho. Pick up any “introduction to marketing” textbook, and it will describe the difference between business-to-business (B2B) marketing and business-to-consumer (B2C) marketing. More...
29 avril 2017
Leapfrog offers performance marketing solution
Submitted by Stefanie Botelho. Leapfrog, a leading performance marketing company, offers a specialized solution for higher education institutions seeking to maximize paid social media marketing efforts. More...
29 avril 2017
What Can Higher Ed Media Relations Learn from Disneyland & Facebook?
By Lindsey Read. What do the American Cancer Society, Disneyland, Facebook and Prudential all have in common? Optimized online newsrooms. More...
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