Now that education is a commodity, colleges are bound to exaggerate their standing.
When something is turned into a commodity, should anyone be surprised when it starts to behave like one, even to the point of exaggeration in its marketing. More...
Data-driven strategies to reach a constantly evolving cohort.
It's not so simple, is it. More...
The IAU is in the process of renewing its website. The new site will showcase more efficiently IAU activities, publications, events and partnerships. It will also provide a better visibility for its members. IAU is looking forward to welcoming you on it brand new website soon. Plus...
Merit, the platform that colleges, employers, high schools and more use to document and share the success of each of their students, is pleased to announce that University of Utah, Gettysburg College, Berea College, Willamette University, Southern New Hampshire University and many more have recently joined Merit's reputation network to drive awareness of, and engagement with, student outcomes. More...
Your students are talking about what it’s like to go to your college. Why does it matter? Because their opinions are one of the most influential forces at work when it comes to new students making decisions about attending — and staying — at your institution. More...
The collaborative effort between six local colleges has a new name: The Cross College Alliance. More...
With universities increasingly deploying branding strategies to recruit students and attract investment, here’s how to stand out from the crowd. More...
L’arrivée du big data, couplé à l’intelligence artificielle, ne signe-t-elle pas l’arrivée d’un nouvel âge d’or pour le marketing ? Il y aurait là le signe précurseur de l’arrivée d’un marketing prédictif qui, comme dans Minority Report, serait en mesure d’anticiper les désirs d’achat des consommateurs. Plus...
A corporate CMO expects to control her organization’s marketing expenditures. But universities operate differently. More...
Higher ed marketers can combat the dwindling confidence in the value of higher education through strategies anchored in authentic optimism. More...
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