Techno-News Blog. One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016. More...
By Brendan O’Malley. The United Kingdom's National Audit Office has published a damning report on the effectiveness of the government’s increasing reliance in recent years on delivering higher education using market mechanisms, particularly student choice, to improve quality and value for money, and reduce social inequity. More...
At a challenging time for higher ed, CMOs who assume the role of chief collaboration officer can help their institutions build strong relationships with a broad range of stakeholders. More...
By Scott Jaschik. Lyon College, a private liberal arts institution in Arkansas, is betting that students’ love for their cats and dogs will lead them to enroll. Lyon is joining a small number of colleges that allow students to bring pets with them to live on campus. More...
Sur le blog "Histoires d'universités" de Pierre Dubois. Créateurs de futurs depuis 1257. Diantre ! Commentaires. Créateurs : pourquoi un S final ? pourquoi pas créatrice ? ou créateur ? De futurs : pourquoi un S final ? Depuis 1257 ? Pourquoi pas 1200 ou 1231 ? J’attends avec curiosité les explications, les gloses des concepteurs de la campagne. Plus...
What deep currents will shape this new year for higher ed digital marketers and communicators? I’ve tried to answer this question every January for the past few years, and it doesn’t get easier. Change is the only constant. More...
The CMO has strategic and tactical responsibility for the planning, development and execution of ISEP’s marketing, branding and promotional strategy for its member institutions and students. More...
Many of you are getting ready for a well-deserved break over the holidays. While I’m not suggesting that you work during that break, it is a great time to take stock. With no crises or overflowing email inboxes to deal with, you actually have time to think and plan. More...
The best way to reach Millennial students and see an immediate impact is to stop making these big campus marketing mistakes. More...
Self-selection to the university promotions process prioritises those academics who put their own careers first. We need a more collegial approach. More...
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