Positioning your president as a thought leader is a goal of every college communicator and securing bylined op-ed pieces is one strategy that can help you achieve just that. More...
24 août 2018
24 août 2018
Rebranding Your School: When Is the Time Right?
Unless you’re launching a brand new school or recovering from a cataclysmic institutional disaster, mounting a wholesale rebranding effort is likely overkill. Don’t throw out your school’s brand equity baby with the bathwater. More...
23 août 2018
University Laughs at Its Location… Again
By Scott Jaschik. When "Admissions Insider" wrote in February about the use of humor in recruiting students, several experts pointed to a poster (at left) that has become legendary at Rose-Hulman Institute of Technology. The poster's tagline -- "Ski Terre Haute" -- is about an activity that would be very difficult in flat Indiana. Yet students and alumni love the poste. More...
3 août 2018
Rethinking How We Measure Social ROI
For many, social ROI means one thing and one thing only: money in, money out. But if all your social measurements are cash-driven, you're missing the big picture. Despite this, ROI advocates will often argue that everything in social demands a dollar value (or some equivalent). This might make sense from the marketing side, but it doesn’t from the public-relations (PR) side. More...
2 août 2018
3 smart marketing strategies to boost student engagement and retention
There’s a problem that every institution faces, no matter its level of size or ranking: keeping students engaged, excited, and, most importantly, enrolled. More...
1 août 2018
U. of Wyoming launches ‘Cowboy’ promotion campaign
When the University of Wyoming decided on a new marketing slogan — one element of a $500,000 campaign to boost enrollment — it hoped to reach potential students across the country and inspire them to ask questions about UW. More...
1 août 2018
Laredo College name change will come at a cost
Leaders at the college formally known as Laredo Community College says they are excited to be going through with the name change; however, it’s going to take some time for the change to be visible. More...
31 juillet 2018
Getting higher ed prospect students closer to ‘yes’
Here are some ways to cut through the clutter and close the deal with a certain type of prospective student fondly called “stealth” applicants. More...
26 juillet 2018
Marketing Influences Everything
Anyone who’s been in marketing for a good while, might be tempted to lament days past when higher education brands and messages came with some implied authority. More...
23 juillet 2018
Wyoming Sticks With Cowboy Theme for Marketing
By Scott Jaschik. The University of Wyoming announced Thursday that it will stick with a planned marketing campaign with the theme "The World Needs More Cowboys." Some faculty members and others have suggested that the theme is sexist and that cowboys are not necessarily viewed favorably by Native Americans and others. More...
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