There’s no question that successful marketing is critical to meeting institutional goals. But the path to an effective marketing campaign isn’t always smooth, especially when interacting with other college professionals who may not have a marketing background. More...

Donna Lehmann discusses the value of print and shares three tips for how higher ed marketers can use it best. More...

Over time, most institutions of higher education, large and small, develop “sub-brands” within the institution. These entities arise in service to a specific mission and then develop identities and audiences that to one degree or another are different from those of the institution to which they’re attached. If properly managed, sub-brands add dimension and character to the core institution’s brand, enabling a deep focus on a specific area of expertise. More...