Par Frédéric Fougerat. Quand on parle de marque employeur entre communicants, le sujet est motivant, mais la discussion toujours apaisée, comme avec les RH, nécessité de collaboration oblige. Alors pourquoi tant d’emportement de la part des observateurs et des commentateurs dès que le sujet de la marque employeur est abordé. Plus...
Virginia Marti College of Arts and Design will soon be known as the North Coast College, and its offerings are expected to be as broad as its new name. More...
The world of college admissions is bound by traditions: the calendar of deadlines throughout the fall and spring, the college fairs and campus tours, and the academic measures used to admit students, such as high-school grades and SAT and ACT scores. More...
For enrollment marketers, personalization should infuse every interaction with prospective students. Although it’s important throughout all stages of the recruitment process, during summer melt season it becomes mission critical. Budgets for colleges and universities run on thin margins and losing students over the summer can have dire consequences. More...
Journey mapping is a technique long known to marketers at companies like IBM and Clorox but has only recently caught on in higher education circles. More...
By Nic Mitchell. Universities have been accused of lagging behind in understanding what is happening in marketing for young people in the digital age, according to one of the top visionaries of recent web developments. He urged universities to allow authentic student reviews on their websites. More...
Blog "HEDway" d'Olivier Rollot. Ils ne sont pas encore si nombreux dans l’enseignement supérieur ceux qui portent le nom de directeur marketing. Dans les écoles de management ils sont souvent également directeurs de la communication mais commencent à occuper des postes dédiés. Quasi inconnus ans les écoles d’ingénieurs ils ont encore moins leur mot à dire dans les universités mais émergent dans les Comue (communauté d’universités et d’établissements) qui veulent booster leur recrutement international. Plus...
Oakland Community College and Oakland University on Wednesday announced a $20,000 co-branded marketing campaign to encourage county residents pursuing a degree to "Start Here ..." at the former and "Finish Here." at the latter. More...
Why devoting 20 minutes to your university’s 280 characters isn’t asking too much. More...
Our Tender Youth Imperiled - Yet Another Corporate Menace
From time to time I try to bring together the issues of branding and education in various ways. This review looks at a book that attempts the same project, though in a much more thorough fashion. More...
/https%3A%2F%2Fprofilepics.canalblog.com%2Fprofilepics%2F1%2F0%2F1076071.jpg)
