By Troy Burk. The students you’re trying to reach today have grown up in a world in which nearly everything was an advertisement. When they were still in diapers they were bombarded with cartoon characters aggressively hawking sugar-laced cereals, and as they’ve grown older, the commercials, emails, texts, pop-ups and social posts crowding their view have only increased in volume. More...
By Ralph Wilcox. Cultivating a campus culture that embodies both global diversity and interconnectivity should be central to the mission of universities today. Reminders persist that our current environment and economy are not confined to our immediate geographic surroundings. Modern-day technologies, transportation, international trade, and politics significantly diminish distances that used to seem great. More...
By Kylie Lacey. When mapping out how wayfinding should be incorporated into digital signage on campus, ease of use for students and visitors should be the top concern.
“The more information that can be presented visually, rather than textually, the more easily information can be digested in terms of wayfinding,” says Lyle Bunn, a digital signage expert based outside Toronto. More...
By Carol Patton. As HR professionals, you track all sorts of activities—such as onboarding and employee turnover. While these types of production metrics are important, HR needs to start measuring the effectiveness of its own programs and activities. More...
By Jennifer Wick. Fewer and fewer institutions are meeting students’ financial need. Per The College Board’s “Trends in College Pricing 2013,” the average net tuition and fee price for students attending four-year public institutions increased by an estimated $1,180 (in 2013 dollars) between 2009-10 and 2013-14. More...
By Brad C. Phillips. A pervasive “because we have to” approach to higher education accreditation is contributing to the growing crisis of confidence in the value of college and the degrees it bestows. When faculty and higher education leaders declare “we complied,” it’s probably not good enough. More...
By Lynn Russo Whylly. Dozens of reports written over the last four decades have created the generally accepted theory that community college students who transfer to universities graduate at lower rate than do students who start out at four-year institutions. More...
By Marcia Layton Turner. Five years ago, UB began recognizing campus departments for their initiatives to save time, money and resources, while simultaneously improving the quality of service and communication provided to constituents.
For many honorees, their award is only the beginning of a process of continuous improvement and efficiency gains. More...
By Tim Goral. A March report commissioned by the cosmetics company L’Oréal focused on the disproportionate role of women in science. In a nation that prides itself on scientific achievement, the report reveals, less than a third of women actually enter the field, and even fewer graduate and go on to careers. More...
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