By Colleen Flaherty. Some 30 years ago, Eugene Fram, then a professor of marketing at Rochester Institute of Technology, returned a complex assignment to a graduate student with a large “C” at the top. The paper – which asked students to respond to a provocative statement about marketing with background information and citations – had been turned in late and was poorly written. Read more...21 septembre 2014
Thinking Chair
By Colleen Flaherty. Some 30 years ago, Eugene Fram, then a professor of marketing at Rochester Institute of Technology, returned a complex assignment to a graduate student with a large “C” at the top. The paper – which asked students to respond to a provocative statement about marketing with background information and citations – had been turned in late and was poorly written. Read more...
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