Your school's academic experience must align with your institutional brand in ways that surprise, inspire and delight your audiences. More...
By Lindsay McKenzie. The wide availability of cheap new education-related web addresses is creating a headache for university brand managers. More...
Dans l’objectif de permettre aux organismes certificateurs de valoriser l’enregistrement de leurs certifications au Répertoire national des certifications professionnelles (RNCP) ou au Répertoire spécifique (RS), France compétences a conçu une identité de marque propre à la certification professionnelle. Plus...
Content marketing is no longer a new fad. It is a proven model to increase your brand’s visibility, develop thought leadership, and generate leads. In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. More...
Developing search engine-optimized content is essential for institutions as organic search traffic continues to grow. More...As higher education faces more and more pressure from different forces -- such as shifting demographics, changes in public sentiment and declining government support -- one thing is abundantly clear: marketing and branding have become more accepted as tools for facing these challenges. One of the most obvious signs of this change is a steady increase in marketing investment over the past decade, as institutions look to proactively strengthen their brands. More...For an institutional branding effort to succeed, cabinet members must follow their president’s lead and champion the cultural change across the campus that breathes life into a brand foundation. More...The National Association for College Admissions Counseling (NACAC) made a monumental decision that I believe shifts the landscape for college and university marketing offices. The NACAC National Assembly voted in late September to strip provisions from the Code of Ethics and Professional Practice (CEPP) due to a two-year investigation of possible antitrust violations. More...
Le ministère du Travail a dévoilé, jeudi 7 novembre 2019, Qualiopi, le nom de la marque de certification qualité des prestataires d’actions de formation.
« …Déposée auprès de l’Inpi, la marque « Qualiopi » pourra être délivrée par des organismes certificateurs retenus par le Comité français d’accréditation (Cofrac).
Elle a pour objectif d’attester la qualité du processus mis en œuvre par les prestataires d’actions concourant au développement des compétences, qu’il s’agisse d’actions de formation, de bilans de compétences, d’actions permettant de faire valider les acquis de l’expérience ou d’actions de formation par apprentissage.
Elle doit permettre une plus grande lisibilité de l’offre de formation auprès des entreprises et des usagers.
Une charte d’usage sera prochainement mise en ligne sur ce site pour encadrer l’utilisation de cette marque et de son identité visuelle… »
By Lindsay McKenzie. TV ads helped Southern New Hampshire University become a household name, but with mounting competition and increased scrutiny of spending, getting to the top -- and staying there -- isn't easy. More...
/https%3A%2F%2Fprofilepics.canalblog.com%2Fprofilepics%2F1%2F0%2F1076071.jpg)
