While most people working in higher education can agree that the racism on display in Charlottesville is morally reprehensible, the whole incident has made me reflect on what we - as white faculty and administrators - are doing to to address the passive racism that occurs in the academy every day. More...
Parting With Our Books
A few weeks ago, we moved into a new house—one much smaller than the home we lived in for 14 years before moving out of state. More...
Teacher Whisperers
Student Underperforms. Student Fails. Administration Informs. Student Prevails. More...
We Still Don't Get It
Last week, the Wall Street Journal released its best college rankings for 2018. Among the 15 factors considered, a value on diversity accounted for only 10 percent of the score. More...
Inclusivity Right From the Start
Incorporating inclusive language in the admissions process. More...
Total Marketing Spend: The Hard Questions
A corporate CMO expects to control her organization’s marketing expenditures. But universities operate differently. More...
Content Indigestion Is a Thing
Is life coming at you too quickly to consume as much higher ed marketing content as you’d like? Let’s help each other by crowd-sourcing truisms. More...
Meeting Demand for Response to Current Events
In our current environment of breaking news stories, there’s an increasing expectation for college leaders to quickly, definitively and publicly address significant societal issues that are igniting controversy in communities and on college campuses nationwide. More...
Advancing the Academic Mission
Is there any better response to the public’s many doubts about higher education than to stress the value of our academic mission? The start of the academic year is a good time to make sure we’re doing everything we can to promote it. More...
Is It Time to Say Goodbye to 'Liberal Arts?'
Letting go of the term allows us to talk about the many benefits of a liberal arts education without having to defend a misunderstood and politically loaded term. More...