By Eric Weldy - EvoLLLution. Every year, higher education institutions across the United States spend huge amounts of their limited resources on marketing and communications efforts. This outreach is seen as critical to driving enrollment numbers up but the impact of marketing on enrollments and retention is not as significant as the impact of enrollment management. More...
Retaining A Diverse Student Population with Creative Technology Use
By Jennifer Spielvogel - EvoLLLution. As colleges and universities push to become more student-centered, in an age where students have wide-ranging choice when it comes to choosing their postsecondary institution, technology is playing a growing role. More...
Understanding Today’s Student Demographic: Key Questions and Answers
By Melissa Cominole - EvoLLLution. This article, by Melissa Cominole and Alexandria Walton Radford, reflects on their recent research into the demographics of today’s student body and shares some insights into how the higher education industry is transforming to adapt to its new student population. More...
IT’s Role in Creating a Robust Experience for Today’s College Student
By Joseph Moreau - EvoLLLution. For the longest time in higher education, the IT organization had little or no direct role in supporting students. IT was the support organization for staff and administrators. Occasionally, we had a role to play in supporting faculty. Of course, that has changed radically in the past decade. More...
Bringing Online Practices to Traditional Institutions: Setting the Stage for Success
By Peter Smith - EvoLLLution. Earlier this year, I attended a WCET Summit meeting in Santa Fe on the subject of adaptive learning. It was a superb meeting with regard to the topic, as we explored the interactions between evidence-based assessment, adaptive learning, and personalization, among other things. More...
Personalization Key to the Online Business Student Experience
By Mike Burton - EvoLLLution. With increasing numbers of students looking to climb the corporate ladder and earn leadership positions, demand for high-quality, graduate-level business education has skyrocketed. More...
What It Takes to Meet the Self-Service Expectations of Today’s Students
By Nancy Rubin - EvoLLLution. Students expect easy access to university services from wherever they are, on whatever device they are using.
Whether it is the university website, registration information, the course catalog or looking up grades, today’s students, regardless of their generation, want to access these services online, without logging in to multiple systems. More...
Navigating the CBE Frontier: At the Educational Crossroads
By Aaron Brower - EvoLLLution. We are at a crossroads in American higher education.
We need more people who have postsecondary education, yet our institutions of higher ed are not organized to meet that need. More...
Thinking Again About For-Profit Colleges
By Henry Bienen - EvoLLLution. The Obama Administration has waged a campaign against the for-profit higher education sector. Indeed, the Department of Education has achieved many of its goals; some of the largest for-profits, such as Phoenix and DeVry, closed dozens of brick-and-mortar campuses and their numbers of enrolled students have fallen. Some for-profit colleges closed. Profit margins were squeezed down. Tuitions fell. More...
Student Experience Central to Differentiating in the Online Marketplace
By Daniel Wright - EvoLLLution. According to the National Center of Education Statistics, the number of online students has grown to 5.4 million (or one in four students), and most college and university presidents report that their institutions are offering online programs to meet that demand. More...