By John Delaney - EvoLLLution. Colleges and universities have always been important to the regional economy here in Northeast Florida—both as sizable businesses anchored in the community and as institutions advancing the educational needs of residents. In the past decade, though, our role in economic development has grown significantly as workforce availability has become the driver in relocation and expansion decisions by employers. More...
Critical Thinking and Getting a Job
By David Hofmeister - EvoLLLution. Adult students, for the most part, want to think more effectively. But why?
Simply put, their lives are a complex puzzle comprised of balancing work, life, children, parents and myriad other challenging responsibilities each day. More...
What It Takes to Retain a Strong Local Workforce
By Mary Gwen Wheeler - EvoLLLution. We have partnerships that include the mayor, the civic leaders of community organizations, the higher ed presidents and our superintendents of our K-12 system. They’ve come together because they realize that education needs to be tied with the local economy. More...
Creating a Strong Student-Customer Experience: How Measurement Underpins Success
By Christopher Hofmann - EvoLLLution. Higher education institutions today face pressure from a number of different directions. One the one hand, the expectation for a personalized, high-quality student experience is very high as today’s learners have become savvy consumers. More...
Effective Social Media Marketing on a Budget
By Jonathan Shores - EvoLLLution. In many cases, new programs launched for colleges and universities are developed for two years, to meet a specific demand and also to create a new revenue stream by recruiting more students. More...
Four Steps Every School Should Take to Optimize Outreach
By Christina Fleming - EvoLLLution. The educational marketplace has become increasingly more competitive in recent years. Students have more options than ever when it comes to pursuing their education, and online resources make it easier for students to seek the school that would be the perfect fit. More...
Marketing CE: What’s In An Email Address?
By John DeLalla - EvoLLLution. Quick and easy question: What email address is posted on your program website or brochure as the general public-facing address? The most common ones, in my experience, follow the following template: info@Department.edu, SecreteryName@University.edu and ContEd@University.edu. More...
Three Priorities for Growing Student Enrollment Through Better Communication
By Christina Fleming - EvoLLLution. Today’s higher education marketplace is characterized by unprecedented choice for students—and new levels of competition for institutions. From four-year public and private universities to community colleges and online education providers, students can choose between a wide array of learning options. More...
Building Value from the Start: Four Key Actions
By Nicole Foerschler Horn - EvoLLLution. As a consumer, when you think of an exceptional business, you typically think of a company that excels at one of three value propositions: operational excellence, product leadership or customer intimacy. The same is true of your students’ experience with your university. Many universities choose to focus on Customer Intimacy…or at least say they do. More...
Contextualizing ROI as a Means of Market Differentiation: Going Beyond the Numbers
By Monica Wesley - EvoLLLution. With tuition costs continuing to rise, both cumulative and individual student loan debt becoming unsupportable, and an employment landscape that is rapidly evolving in challenging ways, it is no wonder that colleges and universities are being asked to demonstrate their tangible value. More...