As competition for international students intensifies and more first-generation students enroll, there’s no one-size-fits-all method for reaching families in their native languages. More...

Reaching students and families with social media posts in their native language is one way higher ed institutions can build engagement and drive traffic to the website. More...

Providing a multilingual web experience conveys that the institution cares about a diverse background of applicants as well as their enrolled student body. From a digital marketing perspective, providing a web interface in the student’s native language will likely increase enrollment by driving overall web conversions. More...

Philosopher Ludwig Wittgenstein may have made a good case for studying languages when he said: “The limits of my language are the limits of my world.” But be warned: if you quote him in your personal statement, you may test the admission tutor’s patience. More...

Two key examples of irresponsible journalism have dogged the papers. First, the Telegraph published a photograph of a Cambridge student, Lola Olufemi, who had written an open letter calling for more BAME writers to be included in the syllabus, under the misleading headline “Student forces Cambridge to drop white authors”. The second is my return as an Observer columnist, journalism’s true nadir. The person who founded the Observer is probably rolling in his grave. Whatever his name was. I can’t be bothered to look it up. More...