Canada for Sale

Internationalization, and particularly the recruitment of international students, doesn’t occur in a vacuum. Universities in Canada, at least, must deal with a context in which government funding, relative to institutional expansion, has been insufficient. The solution for distributing scarce resources that’s been implemented in many jurisdictions has been the creation of (quasi-) markets in which universities compete against each other for financial support, including through student recruitment (which brings tuition revenue). This increases the amount of branding and advertising that universities use, and it encourages the student to think and behave like a consumer making choices about educational “products”. Read more...