What Do Edtech and IKEA Have in Common? Persuasive Design.

By Stephen Downes - Stephen's Web. What Do Edtech and IKEA Have in Common? Persuasive Design.
Jeffrey R. Young, Sydney Johnson, EdSurge, 2018/10/04
This is a partial podcast transcript of a discussion with a panel (Sandra Burri Gram-Hansen, Margarita Quihuis and Safiya Noble) discussing behaviour design using educational technology. I like the analogy with the Ikea showroom, though it suggests something a bit pernicious: you cant't go wherever you want in an Ikea store the way you can in a department store, and the design is not for your benefit, it's for Ikea's. More...