Viral Antimarketing in Politically Conservative Talk Radio

Viral Antimarketing in Politically Conservative Talk Radio
I talked a bit last week about some of the techniques of association used by advertisers and political organizations. Susan Smith Nash offers an extended entry on a similar theme, looking at the technique of "antimarketing" on conservative talk radio in the U.S., "when there is deliberate misinformation, or when the buzz is negative." It's not just political. More...