Exploring the Benefit Mindset

Exploring the Benefit Mindset
Robert Ward, Edutopia, 2018/02/28
I wouldn't say I buy into the Benefit Mindset as branded here but I learned a lot about managing to benefits while I was a program manager a few years ago and appeciate several aspects of the concept. The core idea is to examine a product or service from the perspective of the benefits it produces (as opposed to its function or output). More...