Stop Fixating on the Size of Your Audience

Stop Fixating on the Size of Your Audience
Mark Carrigan, Chronicle of Higher Education, 2018/02/01
"Social media carries risks for scholarship, and many of them hinge upon these popularity metrics," writes Mark Carrigan. "Many scholars seem to think the huge scale of social media means they are talking to a vast undifferentiated public whenever they post anything. In reality, most of the time we are connecting with only the tiniest subset of potential readers." This seems reasonable to me. More...