How Families Make PSE Choices

By Alex Usher. Over the last few months at HESA Towers we’ve been doing a lot of interviews of parents of grade 12 students, to help understand what it is that shapes and shifts their perceptions of higher education institutions.  I can’t give away much of the content here (that’s for paying customers), but one issue I do think is worth a mention is what we’re finding about how families make decisions about post-secondary education. More...