Our National Anthimeria

By Ben Yagoda. Thanks, Nancy Friedman. Some time ago, I read a blog post by the naming consultant about the trend of anthimeria in advertising — that is, using a word as a different part of speech than normal, as in Turner Classic Movies’ “Let’s Movie” and Nutella’s “Spread the Happy.” (Movie, a noun, is being used as a verb, and happy, an adjective, as a noun.)  Friedman has collected examples for a long time, and a couple of months ago I started following her lead. More...