Personalizing Bulk Emails: MailMerge for Gmail vs MailChimp

By Maha Bali. I remember using MailMerge way back in the day… like when the internet first started. It used to be only possible to use with MS Outlook, and I haven’t used Outlook in a really long time, so I had given up on it. But recently, someone asked me to help them send personalized emails to a large group of people they had surveyed… and I remembered MailMerge. Read more...