The Importance of a Cohesive Brand for Millennials

By Alexandra Ritter. As an institution of higher education, you are constantly competing against other schools to reach, attract and convert students. With more than 7,000 postsecondary institutions in the United States, how do you plan on standing out? Do you have a marketing strategy? If so, is it heavily digitally-focused with a connection to your print and in-person tactics. More...