What’s the First Lady’s New Public-Awareness Campaign All About? And Could It Work?

By Beckie Supiano. Michelle Obama on Monday unveiled a new element of her work to encourage young people to pursue education beyond high school: a public-awareness campaign called "Better Make Room."
The campaign, which rolled out with a diverse list of partners including the Lumina Foundation, Mashable, and Funny or Die, has a website, a hashtag, and a video in the style of a public-service announcement. More...